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帮助获取十亿 Rails 加密用户

Spencer Applebaum
John Robert Reed
2023年2月21日 | 9 minute read

今天,我们宣布与红杉资本共同领投 TipLink 600 万美元的种子轮融资。我们的同行 Circle Ventures、Solana Ventures、Paxos、Asymmetric、Big Brain Ventures、Karatage 和 Monke Ventures 也参投了本轮融资。

Nick Grossman 曾写过一篇论文,我们称之为黄油论,他将超顺畅的互动和体验比作黄油- 浓郁、方便且可口。‎正如 Nick 所说“很难正式定义,但您看到它时就会明白。”虽然黄油论特别适用于加密项目,但实际上,大多数加密项目并不像黄油那样浓郁、方便或顺滑,更不用说可口了。

TipLink就是典型的加密黄油。通过 TipLink,您可向世界上任何人发送加密信息和 NFT— 无论您是否认识他们,甚至他们没有公共密钥 — 只有 URL,也可以向他们发送,同样,通过 TipLink 您也可以向朋友或同事发送链接。 有了 TipLink,URL 就是 一个非监管钱包。

TipLink 正在解决一个巨大无形的加密问题:密钥管理。简而言之,密钥管理对于普通用户来说很难。作为每天在加密世界里生活呼吸的人,我们理所当然地认为用户知道什么是公钥和私钥,热钱包和助记词如何运作,如何保护资产安全以及如何转移 NFT 等。 Web3Auth 和具有原生社交恢复功能的移动应用程序等基于多方计算的钱包(MPC)已在降低准入门槛方面取得了长足进步。 除了 Web3Auth 和电子钱包外,我们还需要针对加密货币一无所知 的主流用户设计工具。

通过 TipLink,您可轻松地给您的妈妈发送 NFT,可以轻松地使用 USDC 请朋友吃饭,可以轻松地给某人一个NFT,以访问代币门控的 Discard 频道,还可以在 Lollapalooza 音乐节或超级碗橄榄球赛上分发 5000 个POAP 徽章。

注意:*2022 Multicoin 峰会 Tiplink 演示*

将 TipLink 描述为一种新的“支付”原语不够妥当,因为 TipLin 可带来更多机会。链接是互联网的基石。Google 搜索是基于如何通过网络进行网页链接的理解。人们随时随地都在— 通过电子邮件、短信、iMessage、Slack、Discord、Telegram、Geneva 和 Whatsapp 等分享链接。TipLink 之所以如此强大的原因是:TipLink 可自然流经该星球上的所有通信信道。

现在,如果我想给您发一些 BONK 代币,您需要:

  1. 下载钱包软件(如 Backpack、Phantom 和 Solflare 等)
  2. 设置您的账户并生成钱包(我们通常设置 12 至 24 个字符)。
  3. 复制您的公钥(谢谢!)
  4. 将您的公钥发送给我

我在发送一些有价值的东西时,比如100,000,000 BONK,可能还会先发送一个测试交易,再次查验您发送给我的公钥是否100%准确。

从开始到结束整个过程,对于有经验的用户来说至少需要 10 分钟,而对于新手来说则需要 1 到 2 个小时。难怪人们会说加密很难——确实如此!

而 TipLink 将这个过程从 10 分钟缩短到了 10 秒。通过 TipLink,我给您发送一个链接,然后您:

  1. 打开链接
  2. (如果您还没有加密钱包)使用 Google Connect 申领钱包,或者一键提取到您的 Backpack 或 Phantom 钱包。

请注意,我不需要问您的 Venmo 名称、银行汇款信息,或您的SOL 地址或您的公钥—不需要这么做,不需要既有关系。我只是创建一个链接,并通过任一媒介(WhatsApp、Signal、Twitter DM、Discord 和电子邮件等)发送给您。然后,您来决定代币或 NFT 的去向。

创建 TipLinks 的过程很简单。今天,绝大多数 Tiplinks 都是通过 TipLink.io 生成的。您可以打开该网址,选择一种资产类型,输入您需要发送的金额,并创建一个 TipLink。然后,复制链接并发送。

TipLink 还为开发人员提供了可进行规模操作的 SDK/API。希望每个 USDC 可生成 1000 个链接吗?没问题。希望给您的社区发送 10,000 个 NFT?没问题。希望在聊天时插入 TipLink 并启用‘’/sendtiplink 10 SOL” 等功能?没问题。

TipLink 是一个全新的支付原语。但并非所有的资产转移都是加密支付,比如 NFT。因此,TipLink 是一种加密物流工具,能够在世界上任何地方通过任何渠道发送和接收任何数字资产。

虽然有这么多的机会,但问题是,从哪里开始呢?我们发现 TipLink 可在三个方面立即产生影响。

加密支付聊天 — 加密支付很难,所以还没人创建 Crypto-Venmo。 所有人都通过 Discord、Geneva、Telegram 和 Twitter 等直接传递消息,没人想下载其它应用程序。所以 TipLink 有机会位于所有加密通信渠道的顶端,使数字资产的支付/转移/分发更好更顺畅。

Tiplink 聊天实例

加密结账 — 空的 TipLinks 是一个类似于请求付款或结账的有趣方法。 例如,我给您发送了一条附有空 TipLink 的短信,说:“嘿,这部电影是10美元。收到请回复我,好吗?‘’”您可以快速将 10 USDC 存入我分享的 TipLink,然后给我回短信告诉我,就可以还给我了。随后,我可以一键将 10 美元存入我的 Backpack 电子钱包。任何金额都可以这样操作。

1 对多分发 — (空投)是加密营销的先进技术。由于空投可激励人们尝试不同的去中心化应用,所以未来空投肯定有效。问题是,要进行空投,您必须获取钱包地址的快照 — 也就是说,首先您必须知道钱包地址。虽然从某种意义上说,通过空投可从加密货币的固定用户群获得用户,但在获取新用户方面完全无效。TipLink 解决了这个问题:开发人员可通过应用程序将 TipLink 发送给用户,即使他们以前从未与区块链互动也可以发送。

我们期待 TipLinks 被用于“空袭(Air Raids)”,空袭是比 web2 工作流和营销策略更效的加密空投。对外销售和短信/邮件/滴水式营销效果非常好。所以团队可通过这些策略,在进行邮件营销时插入 TipLinks,直接引导未加密的新用户首次获取数字资产。这一方法最近在 正式节日期间得到了小规模验证,Solana 基金会在正式节日期间使用 TipLinks 通过二维码向参加节日的人分发POAP NFT,所有人都可扫描认领。我们期望数以百计的项目、品牌和机构尝试使用 TipLink API。

TipLink 是可以并将扩大加密用户规模的工具集。它将帮助获取又一个十亿用户。 不需要任何新的基础设施,且几乎不存在学习曲线。它的美妙之处在于简单和普遍适用性。

我们很高兴能够支持Ian、Aashiq和TipLink的整个团队。今天他们的 API 已发布了公测版,同时他们正在招聘 更多的工程师进行加速扩展。

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